Stevmark
A home design center needed a commercial spot that would target the right market and create a unique space that big-box stores were not able to compete with.
Stevmark is a home design center that occupied a specific niche in the market — the kind of place that offered something a large retailer could not replicate. The challenge was communicating that difference clearly in a 60-second commercial without losing the warmth and approachability that made the business work.
We started by understanding the specific customers who were the best fit for Stevmark — and the visual language that would resonate with them. The commercial was built around a vision of what their home could become, using Stevmark’s own spaces and installations as the proof. We keyed the messaging to the design philosophy rather than running a product catalogue approach.
The commercial ran in regional media and on digital platforms. It gave Stevmark a consistent brand presence that differentiated them clearly from mass-market competitors.